Loma's Creme Pomade gives hair just enough hold to create, shape, and control hair to achieve sleek signature looks while adding a high shine. With key ingredients, such as sunflower seed oil and aloe vera gel, this pomade's soothing organic properties repair UV damage and reduce fading hair color.This water-soluble pomade washes out of hair easily without any flaking and never leaves hair feeling hard or crunchy.