Loma's Curvy Creme is formulated with nourishing key ingredients that work to enhance and activate natural curls and waves. Kelp supports curly locks, while creatine rebuilds and strengthens hair from the inside out.Sunflower seed extract keeps hair color looking vibrant and bright while aiding in the repair of UV damage. Apply this replenishing creme to damp hair to give natural curls and waves a boost, or use a small amount on dry hair to create a messy, bedhead look.