Light a candle, turn down the lights, and put on some meditation music because this toothpaste is a M.O.O.D.! Thanks to the hemp, valerian, melatonin + other natural calming herbs, you may start snoozing while brushing away stains and bacteria, but who cares? Youu2019ll wake up with a brighter, whiter, healthier smile and that u201cI just slept 8 hours and it showsu201d look.Designed to promote relaxation + calm Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!) Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack) 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65) Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!) Calcium + phosphates help build additional strength while protecting against cavities Fluoride-free 3-month supply (4.2 oz)