Color Protect Shampoo is clinically proven to improve manageability and color longevity, while adding shine and smoothness. Benefits:u2022 Protects hair color and prevents against color fading u2022 Clinically proven to ensure color lasts up to 60 washes and improve smoothness u2022 Antioxidant properties stop residual oxidation u2022 Provides shine even after 60 washes u2022 Improves manageability of hair by over 65%