Alterna Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with CAVIAR Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.*