A fragrant, volumizing shampoo Infused with Caffeine & Ginseng to stimulate the scalp & hair follicle growth Harnesses unique Opti-PLEX™ technology to strengthen hair from the inside out for touchably soft fullness Features FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours Locks color from fading for 33 washes Leaves hair feeling airy & instantly more voluminous all day long.