La Prairie's Platinum Rare Haute-Rejuvenation Cream addresses the five essential skin rejuvenation processesu2014refining texture, reducing wrinkles and fine lines, improving elasticity, restoring radiance, and promoting an even toneu2014to foster a youthful and dewy appearance. Fortified by a potent combination of peptides bound together by platinum, this rich cream encourages skin renewal to leave the complexion baby soft and silky smooth.Massage a few drops into the face every morning and evening using small circular motions until completely absorbed.