Designed to intensify bleached, highlighted and natural blondes with a light-violet pigment for heightened hues that are bright, bold and beautiful. Benefits:u2022 Keeps your natural or highlighted hair looking as if you just stepped off the beaches of Malibu u2022 Revitalizes highlights and shimmery hues between color services u2022 Helps remove and prevent brassy, ashy, 'muddy tones u2022 Preserves the health and brilliancy of bleached and highlighted hair u2022 Enhances volume for body and bounce u2022 The beautymust-havefor some of Malibu's most famous blondes u2022 100% Vegan u2022 Cruelty-Free u2022 Made in the USA Formulated without:Gluten Parabens Sulfates Bleach Preservatives and Fragrance