This revolutionary volumizing shampoo gently cleanses while infusing weightless body, fullness, and color and heat protection. Neroli Essence * Delivers 96% color retention after 10 washes* * Extra gentle cleansing without stripping color * Pumps in weightless body, moisture and shine * Fortifies hair and protects from breakage * Provides full spectrum color and heat protection *Color retention after ten washes using ColorProof Shampoo and Conditioner. Results may vary.