Banish brass forever with The Perfect Blonde Purple Toning regimen from the brand that knows color! Utilizing a special dye to beautifully tone hair with no sulfates, this duo cleanses, softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo! Benefits:Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids. Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones Optical brighteners protect and enhance blonde radiance Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos) For anyone with blonde, silver or highlighted hair looking for a sulfate-free blonde shampoo option to keep their blonde beautiful and brass-free in-between salon visits.