Just Hold .. Never Hard. For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, we created the Miracle Firm Hold Gel to keep hair firmly in place without sacrificing touchability and movement. It's an emollient-rich product that can be used wet or dry to create stunning, yet soft styles. Get hold, not hardness with our specialized gel that locks styles in place without crunchy, stiff, or 'plastic looking side effects.. it's the flexibility of a pomade with the hold of a hairspray, all in one. Ultra control, alcohol free, non flaking, non sticky or stiff, thermal barrier, use wet or dry, heat styler