Here's your favorite beauty junkie's best-kept secret to flawless skin: Conceal to reveal! Wet n Wild PhotoFocus Concealer hides blemishes, scars or last night's misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven't slept a wink. PhotoFocus Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells. A panel of women were tested in a controlled environment simulating seven different lighting scenarios with professionally applied foundation, concealer and powder. Each subject took their own selfies using a top smart phone model and gave us the REAL! More than 7 out of 10 women surveyed claimed there was no photo flashback in their selfies! Benefits:Delivers lightweight, buildable coverage to conceal imperfections, dark spots and blemishes Cruelty-free Gluten-free Fragrance-free Vegan